BENGALURU: There is a big difference between ‘doing things’ and ‘getting things done’ and sometimes all you need is that little bit of perspective. You need to move fast every day but show patience over time. You need to get into the details but have a helicopter view. You want to trust your gut but also need to consider other opinions and data. It’s never easy. But if you can check your ego at the door and put together a circle of trusted people whose opinions you respect, you’re doing things with your eyes wide open.
This turned out to be a not just a big shock, but our biggest challenge too. We had to quickly pivot and focus on educating the audience on what organic clothing truly means and how our set up is different from the rest. We had to start from scratch and tell the consumer that organic garments are devoid of artificial fertilizers, synthetic pesticides and toxic colours. Moreover, to test the genuineness of authentic organic garments, customers can check for the certification from GOTS (Global Organic Textile Standard) which comes attached to every garment.